Friday, 7 September 2018

Ford Focus: Butterflies Through Other Eyes #42

A slightly different view in this edition of Butterflies Through Other Eyes which usually depicts the work of artists and designers. This edition sees the skills of an advertising team and CGI animators to create these new television advertisements for Ford UK. Entitled - The Beauty of Change, the adverts use the metaphor and process of butterfly metamorphosis to illustrate the concept of change and redesign of the new Focus car. A blue and silver butterfly hatches from a chrysalis, and in an epic journey migrates across the country (much like the migration of Monarch butterflies to Butterfly Mountain here), to converge in London with thousands of other butterflies creating a new 5-door Focus. Very impressive.